Digital UK teams up with Countdown to raise awareness of digital switchover

Digital UK, the body responsible promoting digital switchover, is sponsoring Channel 4 quiz show Countdown as part of its latest campaign to educate the UK about analogue switch off. It will launch on March 15.

It launched the one-year sponsorship as it announced that Whitehaven and the surrounding Copeland area in Cumbria will be the first area to have its analogue BBC2 signal switched off on October 17 this year. The remaining three analogue channels will be turned four weeks later. The process will be repeated across the UK until it is completed in 2012.

The body also announced new TV and radio trails as well as a Digital Switchover Help Scheme for 25,000 households in Whitehaven area. It will provide digital equipment and installation to people aged over 75 years old and those with disabilities. It is also working with local charities and volunteers, including Age Concerns, to practicial assistance to help people who fall outside the scheme.

It will also be providing primary schools with a range of switchover theme material.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here