Garnier, the L’Oreal-owned skin and beauty brand, is launching a £30m global integrated campaign featuring its first overarching strapline “Take Care. Garnier”.
The French cosmetics giant is rolling out a new logo as part of a global repositioning campaign for the brand centered on promoting the importance of health and highlighting its links with nature.
The new strapline has been created by Publicis.
It will be supported by a global multimedia campaign comprising TV, press, online and PR activity.
The campaign aims to demonstrate how Garnier beauty products take care of the skin and body while promoting the importance of caring for others and the world around you.
Garnier recently extended its core skin and haircare ranges with the launch of a host of new products including hair dyes under its Nutrisse brand and sun protection variants of its Ambre Solaire brand.
Last month L’Oreal appointed MRM and Profero as lead agencies for its digital work following a review of its below-the-line roster. It is understood to be gearing up to increase its foothold digitally and push a number of its key brands on the Web.