Phones4U to sell broadband access through third-parties

Phones4U is expected to sell third-party broadband packages alongside mobile phones in its stores.

The company is the UK’s second biggest mobile phone retailer behind Carphone Warehouse, which launched its own "free" broadband service last year.

Phones4U abandoned its foray into fixed-line telecoms last year when it sold its Homecall arm to Pipex Communications after running up heavy losses.

It has sold Pipex broadband in its stores since completing the deal in August but has otherwise relied on the sale of mobile phones. However, sources claim Phones4U is considering offering broadband services from the likes of Orange and Vodafone to complement its phone deals.

The company’s marketing director Jim Slater says: "Our core focus is on mobile. We will continue to deliver high quality customers to our network partners via our consultative sales approach and will continue to review where we can add value in the broadband and fixed-line markets."

Orange and Vodafone both offer broadband packages alongside their mobile deals, while O2 is also looking at the fixed-line market after buying broadband provider Be.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here