Twentieth Century Fox has poached the head of Associated Newspapers’ consumer insight division to head up the marketing of its home entertainment division.
Mark Horton has been appointed as UK marketing director for home entertainment for the film distributor. It is not known if he is replacing anyone.
Associated Newspapers has yet to replace Horton, who was in charge of consumer insight at Associated and Northcliffe newspaper divisions. He was responsible for key brands such as Teletext, Loot and The Daily Mail.
Linda Grant, Associated Newspapers’ group marketing director, says that the focus will primarily be on external candidates to fill the role. Horton reported to Grant, and was responsible for around 25 staff.
According to Nielsen Media Research, Fox’s film releases division spends £22m in the UK on media and £12m on its home entertainment division.
His appointment does not affect Elizabeth Kesses, who remains as UK theatrical marketing director for Twentieth Century Fox.