Amnesty resorts to shock tactics

Amnesty International is launching a hard-hitting advertising campaign to draw attention to the human rights violations in Darfur.

The press campaign features a bayonet and two grenades in the shape of a penis and testicles with the strapline “Rape is a weapon of war”. The accompanying text says rape continues to be used “systematically” by armed groups in Darfur, which is in western Sudan, and in neighbouring eastern Chad, to terrorise the Darfuri population.

Amnesty International says it has had to resort to shock tactics because of the “continuing failure” of the international community to make the Sudanese Government accept an effective peacekeeping force to protect civilians.

The charity’s UK women’s rights campaigner Heather Harvey says: “The new advert is shocking but what is more shocking is the inability of the international community to deal with the fact that woman and girls are being systematically targeted in Darfur – that rape is literally being used as a weapon of war.”

The ad was created by Different Kettle and breaks this week.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here