Carbon Trust splits media buying account

The Carbon Trust has appointed Carat and Universal McCann to handle its media buying. The account been split with Carat taking online and outdoor media and Universal McCann buying its TV, press, radio, cinema and sponsorship.

The Government agency, which works with businesses to help them reduce their carbon emissions, says the contract will be in place for the next 12 months with an option to extend for a further 12 months.

Carbon Trust marketing director Peter Hambly says: “The issue of climate change is top of the agenda for business and consumers today which holds some exciting challenges and opportunities for the Carbon Trust and our delivery partners.”

Last month the trust appointed Manning Gottlieb OMD as lead media planning agency and Vallance Carruthers Coleman Priest to create advertising campaigns for the coming year.

The appointments follow statutory review of its £50m advertising and communications roster, which was kicked off last year.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here