Jetix UK, the Disney-owned children’s channel, is launching a sponsorship deal with the Scout Association to promote its “TV for Heroes” marketing campaign. The deal will build on a nationwide outdoor and TV campaign that breaks later this month.
The campaign features four creative “hero” executions including characters Spiderman, Power Rangers and Teenage Mutant Ninja Turtles under the tagline “TV for Heroes”.
The tie-up with the Scout Association will target six to eight-year-old members of the Beaver Scouts. It is sponsoring the Beaver Scout Imagination Badge to encourage up to 120,000 Beavers to interact with the Jetix brand through activity challenges.
The outdoor campaign will include more than 1,600 six-sheet sites across shopping centres and roadsides and will target parents and children. The television work will break across rival channels Nick Toons, Boomerang, Cartoon Network, Nickelodeon, Nick Jnr, Toonami, CITV and GMTV2.