Private equity company snaps up Burton’s Foods

Burton’s Foods, the maker of Jammie Dodgers and Wagon Wheels, has been sold to private equity company Duke Street Capital for an undisclosed sum. It is thought that Northen Foods, 3i and Legal & General were also interested in acquiring the snacks and biscuit manufacturer.

Burton’s has been increasingly focusing on developing new products that tap into the growing demand for indulgent and better-for-you products. This week it has launched a range of Bertolli-branded savoury snacks under license from Unilever and also holds the license for a number of Cadbury products, including its Highlights range of “healthier” biscuits.

Burton’s, which is the second largest biscuit manufacturer in the UK, is looking at further new product development as well as acquisitions to develop its business.

Duke Street has been building a portfolio of consumer interests and last year bought a stake in Food Partners, a pre-packed sandwich company.

Burton’s chief executive Paul Kitchener says the company hopes to use the financial and operational support from Duke Street to accelerate its growth plans and further extend into the broader snacks market.

Latest from Marketing Week

Tesco, M&S, Just Eat: 5 things that mattered this week and why

m&s

M&S chief outlines digital-first strategy after profits plummet Marks & Spencer (M&S) is gearing up for a digital-first future, after its revealed on Wednesday (23 May) that profits had dropped a massive 62.1% to £66.8m compared to the previous year. A day earlier, the struggling retailer confirmed it will close more than 100 stores over […]

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here