Free gaming portal will charge for accessories

GOA.com, Europe’s first free gaming portal launches next week. The
portal allows users free access to games and generates revenue through
charging small amounts for accessories for online alter-egos and
avatars.

Gamers will be encouraged to buy clot…

GOA.com, Europe’s first free gaming portal launches next week. The portal allows users free access to games and generates revenue through charging small amounts for accessories for online alter-egos and avatars.

Gamers will be encouraged to buy clothes, equipment skills and similar accessories for "micro payments".

The portal, which will include community features, launches with two games – Pangya, a fantasy golf game, and Gunbound, a strategy game. A third game, Extreme Soccer, is planned for later this year.

The launch of the GOA.com gaming portal will be backed by a European ad campaign from the beginning of April. The advertising will include television spots on stations including MTV Europe and print advertising in games and youth press.

A digital campaign will run across major search engines and portals including Google and Yahoo!, MSN Games, MSN Messenger and gaming youth-oriented sites, and will all feature banners and viral content.

GOA is the videogames arm of France Telecom’s Content Division and has been running massive multiplayer online role-playing games (MMORGs) for over seven years.

Its titles include Dark Age of Camelot, the first MMORG in English, French, German, Italian and Spanish, and the forthcoming Warhammer Online: Age of Reckoning.

Online gaming has proved to be very successful in Korea, where this week Electronic Arts announced it had struck two deals to roll out new games in the region.

Games publishers can monetise the games by charging players to gain access, running in-game advertising, or by charging to equip games characters.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here