Lloyds TSB to review its marketing comms

Lloyds TSB is reviewing its marketing communications roster, which may
lead to a consolidation of the business.

The review, which is being handled by The Haystack Group, will include
its direct marketing, digital and integrated agencies but does not…

Lloyds TSB is reviewing its marketing communications roster, which may lead to a consolidation of the business.

The review, which is being handled by The Haystack Group, will include its direct marketing, digital and integrated agencies but does not affect creative agency Rainey Kelly Campbell Roalfe/-Y&R or media agency ZenithOptimedia.

The banking giant currently uses Tullo Marshall Warren, Partners Andrews Aldridge, Meridian Outdoor, Factor 3 Communications, Shake Interactive and Family.

It will be the first major review undertaken by group marketing director Nigel Gilbert, the former chairman and chief executive of Lowe Group in Asia-Pacific. He replaced interim marketer Alan Silberstein in September, who was brought in following the departure of Helen Stevenson in March last year.

The bank carried out a review of its marketing services roster in February 2005, which also included non-roster agencies that had been working on a project basis. It later consolidated its £50m direct marketing business into PAA and TMW and dropped WWAV Rapp Collins and FCBi from the roster. It also conducted an abortive review of its media account, scrapping the pitch and reappointing ZenithOptimedia.

Gilbert has already appointed strategic sponsorship consultancy Red Mandarin to the roster, ahead of being unveiled as the first top tier sponsor of London 2012. The bank also plans to recruit number of senior marketers to work on the Olympic sponsorship.

Lloyds declined to comment on the review.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here