Mustoes buys out Japanese boss to go solo

Nick Mustoe is returning to the advertising frontline after the agency
he founded bought itself back from Japanese advertising giant Hakuhodo.
He will resume the role of managing director as Mustoes relaunches
itself as an independent.

Mustoe, who l…

MustoeNick Mustoe is returning to the advertising frontline after the agency he founded bought itself back from Japanese advertising giant Hakuhodo. He will resume the role of managing director as Mustoes relaunches itself as an independent.

Mustoe, who launched the Mustoe Merriman Herring & Levy agency in 1993, took the role of chairman after 49% of the agency was sold to Hakuhodo in 2002. The Japanese outfit increased its stake to 80% in 2005.

Fellow Mustoe founder Andrew Levy returns to the management team as planning director.

The relaunch of the agency sees Ben Friend and Simon Brotherson reunited as joint creative partners. The duo previously worked together at The Leith Agency from 1998 to 2000. Friend joins from Red Bee Media, while Brotherson joined Mustoes as head of art in 2005. John Merriman remains as creative director across a number of accounts.

The relaunched Mustoes, which is moving to new offices in Clerkenwell, east London, will also incorporate All Net Technology (ANT). The digital agency was launched in 2005 as a standalone joint venture between Mustoe and Sebastian Bench.

Mustoes’ clients include Kia, Energy Savings Trust and Take a Break. Mustoe says/ "It’s our job to help brands find something really meaningful and different to say that people will want to talk about. Then we show them how to execute it in a captivating way."

Hakuhodo bought its 49% stake in Mustoe Merriman Levy in 2002 in a bid to strengthen its position in the UK. It is believed Mustoe’s senior management was frustrated at Hakuhodo’s failure to invest in similar agencies across Europe despite upping its stake in 2005.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here