Asda to grow curry ingredients in UK greenhouses

Asda, the supermarket giant, plans to use greenhouses in the UK to grow all the ingredients needed for a curry as part of its ongoing campaign to become a more sustainable retailer.

The initiative is Asda’s latest environmental campaign and comes as the large supermarket groups continue to outdo each other in the battle to be ’green’.

The company is testing new growing techniques, which if successful, could provide produce within three years and cut food imports. Along with cutting transportation carbon emissions, it could also cut costs.

Chris Wibberley, Asda’s fresh produce technologist, says: “Developing home grown ingredients makes perfect economic sense. It would finally give us true ownership of our favourite food.”

Initial trials will concentrate on growing Doodhi, Mooli, baby aubergines and Karela at sites in Lancashire and Lincolnshire. The retailer also plans to trial okra and mustard leaf.

Coriander and chillies can already be grown in the UK but scientists have yet to find a cost effective way to grow ginger in Britain.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here