Heinz launches Pot Noodle rival

Heinz is gearing up to take on Unilever with the launch of a range of microwavable snacks that aim to take on Pot Noodle. The Big Eat range will be the grocery food giant’s first launch in the pot snacks category.

The range, which launches next month, will have five variants, including chicken and vegetable curry and tomato and roasted vegetable penne, and will be positioned as fast but wholesome food for teenagers. The range has no artificial flavours or preservatives. It will cost £1.39 for a 350g pot.

Big Eat will be supported by a £2m advertising campaign including TV, press, outdoor and sampling.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here