Mother wins 20m Post Office ad account

The Post Office has appointed Mother to handle its 20m advertising account following a final pitch against DDB London and Grey. The business moves from Publicis, which declined to repitch.

11.50am

The Post Office has appointed Mother to handle its £20m advertising account following a final pitch against DDB London and Grey. The business moves from Publicis, which declined to repitch.

The Post Office called a review of the account in January, less than a year after reappointing Publicis in a statutory review. The move followed the appointments of Alan Cook as managing director and Gary Hockey-Morley as marketing director last year.

The previous review had been overseen by acting sales and marketing director Simon Carter but he left to join Thomas Cook soon after Hockey-Morley was handed the top marketing job at the Post Office (MW October 26, 2006).

The latest review, which was handled by The Haystack Group, did not affect Joshua, which was also reappointed to the Post Office’s roster last year.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here