Yahoo! unveils ad-friendly mobile service

Yahoo!, the internet service provider, is continuing its push into the mobile space, with the launch of Yahoo! Mobile Publisher Services that aims to make it easier for companies to run mobile advertising campaigns.

The launch, which was announced today (March 27), is part of the online company’s strategy to offer mobile tools to advertisers, publishers and network operators and to help companies get value out of mobile content and advertising.

Advertisers will be able to be able to choose the format they want to use such as display or in-game advertising.

Steve Boom, senior vice-president of mobile and broadband, Yahoo!, says: “Yahoo! has become a leader in the global mobile internet by leveraging the reach and popularity of our innovative mobile services for consumers and our competitive expertise in digital advertising. Now, we are enabling publishers to grow their own mobile businesses by taking advantage of our unique experience, technology and services.”

The new Yahoo! product means advertisers can ensure that certain pages from their websites can be accessed via Yahoo!’s oneSearch. The new services advertisers will have access to are the Yahoo! Mobile Ad Network, Mobile Content Engine, Mobile Media Directory and Mobile Site Submit.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here