AOL appoints new head of marketing

AOL UK has appointed Barry Flanigan to the newly created role of head of marketing. The new role aims to reflect AOL’s repositioning from an internet service provider into a Web services company.

The UK marketing team will be responsible for all it advertising and the sponsorship of The O2, which AOL is the exclusive broadband and online partner. It will also support the ad sales team’s business-to-business activities, which is led by AOL UK commercial director Giles Ivey. The company says it will make similar marketing appointments in Germany and France.

Flanigan, who has been at AOL since 2003, was previously director of audience marketing. He has created a team of digital specialists to help build AOL’s business as a Web services provider. Prior to joining AOL, Flanigan worked at Level 3 Communications.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here