AOL UK has appointed Barry Flanigan to the newly created role of head of marketing. The new role aims to reflect AOL’s repositioning from an internet service provider into a Web services company.
The UK marketing team will be responsible for all it advertising and the sponsorship of The O2, which AOL is the exclusive broadband and online partner. It will also support the ad sales team’s business-to-business activities, which is led by AOL UK commercial director Giles Ivey. The company says it will make similar marketing appointments in Germany and France.
Flanigan, who has been at AOL since 2003, was previously director of audience marketing. He has created a team of digital specialists to help build AOL’s business as a Web services provider. Prior to joining AOL, Flanigan worked at Level 3 Communications.