Coca-Cola axes Oasis variants

Coca-Cola is axing two of its Oasis soft drinks variants as part of a shake-up of its portfolio.

Oasis Fusion, which launched in March last year, and Oasis Light are to be replaced by Oasis Extra Light, which contains 20 calories per 500ml. Coca-Cola says there is strong demand for a healthier variant in the Oasis portfolio.

The shake-up follows retailer criticism that the soft drinks company has neglected its Oasis still juice brand (MW September 21, 2006). However, Coca-Cola says Oasis has had good growth over the year.

Coca-Cola Enterprises head of carbonates Anita Huntley says: “What we could have had is three brand extensions. Now we have a female focused single brand.”

Oasis Fusion and Oasis Light will be phased out between April and May this year.

Oasis Light is currently sold in lemon & lime and summer fruits flavours while the Fusion range includes berry & elderflower and passion fruit & vanilla. Extra Light will sit along the original non-diet range.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here