Fingal revamps Superbike Championship branding

Fingal, the design agency, has been appointed to revamp the branding for the Bennetts British Superbike Championship. The agency will update its identity and develop a new-look website ahead of the start of the 2007 season, which begins on April 9.

Fingal, which will also produce a series guide to the championship, already has a number of clients in the motorsport sector, including the Honda Formula 1 team, the Dunlop British Touring Car Championship and Philips Shavers, which is the official partner of the AT&T Williams Formula 1 team. Dorna, the commercial rights holder for the Bennetts British Superbike Championship, appointed the agency.

Fingal chief executive Francis Jago says: “The series is already established as one of the country’s top sporting attractions and we are confident we can bring added vitality to the way British Superbikes is presented to all its audiences.”

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