Strutt and Parker in profile ad push

Property company Strutt & Parker is launching a consumer advertising campaign to raise its profile.

Property company Strutt & Parker is launching a consumer advertising campaign to raise its profile.

It has appointed start-up agency Dye Holloway Murray (DHM) to handle its advertising and communications. The agency’s brief will be to raise the profile of its commercial property division and to deliver a campaign to capture the company’s personality.

DHM won the account following a pitch against three undisclosed agencies. The campaign is expected to start this summer, though particular details have yet to be finalised.

Rebecca Convington, Strutt & Parker’s head of marketing and PR, says: “We wanted a small company, preferably a start-up, but with large company credentials.”

Covington says the appointment of DHM is new territory for the property company, as “we have not done corporate advertising for many years”.

DHM opened for business this month and its operating model will be split between creative, planning and account management. It has decided against using a retainer model and will charge solely on a project basis. Its first client is environmentally conscious clothing company Howies.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here