Toshiba to consolidate pan-European advertising

Toshiba, the electronics manufacturer, is planning to consolidate its 25m pan-European advertising into one network. It is understood that UK incumbent DFGW has declined to repitch.

Toshiba, the electronics manufacturer, is planning to consolidate its £25m pan-European advertising into one network. It is understood that UK incumbent DFGW has declined to repitch.

The agency picked up the business in October 2005 and reintroduced the “‘Ello Tosh” line in a £3m account marking the manufacturer’s 20th anniversary.

The “‘Ello Tosh” ad was created in 1985 by Gold Greenlees Trott and featured a blueprint man voiced by Ian Dury.

Toshiba handed Saatchi & Saatchi Interactive its £1m pan-European digital account for its laptop business in June 2006.

It also pitched its digital account on its mobile handset business in January this year, although the review was put on hold when the company’s Japanese owner cut its digital ad budget.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here