More Than launches phone service for pet owners

More Than, the Royal & Sun Alliance-owned direct insurer, is launching an “NHS Direct” style telephone service for pets. Vetphone will be a free service for pet owners that will help them decide if their animal needs to see a vet.

Vetfone, which launches today, will offer access to qualified veterinary nurses who offer practical advice on health concerns for any domestic animal, even those not covered under and insurance policy. The insurer says up to 49% of emergency vet visits may be unnecessary, with pet owners needing advice rather than urgent treatment.

The service will also give information on non-urgent matters such as toilet training, behavioural issues, diet, grooming and vaccinations.

Vetfone director Michael Maltby was part of the team that created the NHS Direct.