More Than launches phone service for pet owners

More Than, the Royal & Sun Alliance-owned direct insurer, is launching an “NHS Direct” style telephone service for pets. Vetphone will be a free service for pet owners that will help them decide if their animal needs to see a vet…

More Than, the Royal & Sun Alliance-owned direct insurer, is launching an “NHS Direct” style telephone service for pets. Vetphone will be a free service for pet owners that will help them decide if their animal needs to see a vet.

Vetfone, which launches today, will offer access to qualified veterinary nurses who offer practical advice on health concerns for any domestic animal, even those not covered under and insurance policy. The insurer says up to 49% of emergency vet visits may be unnecessary, with pet owners needing advice rather than urgent treatment.

The service will also give information on non-urgent matters such as toilet training, behavioural issues, diet, grooming and vaccinations.

Vetfone director Michael Maltby was part of the team that created the NHS Direct.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here