Sky focuses on online content

BSkyB is launching a division dedicated to growing its online content and revenue activities. It will be headed by Andy Jonesco, who was poached by the broadcaster from AOL last month.

As part of the changes, Sky is also creating a dedicated digital advertising sales team, Sky Digital Media, which will be led by director of sales Paul Wright. Sky claims that the team will offer a broader portfolio of websites and mobile assets than any other UK sales house. It will include Skys online and mobile properties and third party sites.

Jonesco joins as Online Business Unit managing director later this year and will report to Sky chief operating officer Mike Darcey.

He will have a brief to develop Sky’s portfolio of online content and exploit the commercial opportunities presented by the ‘rapid’ growth of online advertising.

Last week, Marketing Week reported online advertising spend in the UK has surged by 41% and overtaken national newspapers for the first time, with £2.02bn spent online in 2006 (MW 29 March 2007).

Sky is working with Google to introduce a ‘full-service’ portal for customers, which the satellite giant says is central to its online strategy. The portal will include search, email, instant messaging, contacts management and calendar together with content from Sky and third parties.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here