Vodafone promotes live music events

Vodafone, the mobile phone operator, is launching a second year of live music events including six “secret gigs” and the Live Music Awards in September. The first event will be an Amy Winehouse gig at a secret venue in Bristol later this month.

The sponsorship, which has been organised by Octagon Marketing, will see it launch a second year of TBA concerts that will be filmed for Channel 4. It is also planning to build on last year’s awards ceremony by moving to a bigger venue and increase the number of live acts that appear.

Garry Dods, vice president of music at Octagon Marketing, says: “We aim to build on the results and learnings (from last year) and to continue to differentiate Vodafone in the mobile music market place.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here