Play to Win TV is launching a scheme to grade its quizzes and puzzles in response to the investigation into quiz shows by regulators Icstis and Ofcom. It claims to be the first quiz company to offer “more transparency and fairness” to viewers.
The company, which has made shows such as The Great Big British Quiz and Sweet & Sassy, also claims first interactive programme maker to introduce a “fair play guarantee” with the introduction of a kitemark and ethical code for viewers. It will grade all of its formats on a scale of one to three question marks, which will be verified by PromoVeritas, an independent promotion verification company.
Icstis, the premium phone line regulator, called a crisis meeting of broadcasters, production companies and phone handling services last month following a number of allegations about the quality and fairness of some competitions. Play To Win was not involved in the individual accusations. Icstis ordered broadcasters to review their operations and mooted plans for licensing and kitemark systems. Ofcom is also investigating the market.