Thelondonpaper wins Canary Wharf rights

Thelondonpaper, the News International-owned afternoon freesheet, has triumphed over Associated Newspapers by winning exclusive rights to distribute at Canary Wharf.

The win for News International, which is effective immediately, will mean that Associated will have to stop distribution of London Lite in the area.

It is the second time that News International has won a distribution deal over its rival. News International previously won a seven-year contract to distribute its newspapers at Network Rail stations.

Ian Clark, general manager at thelondonpaper, says: “The potential readers at Canary Wharf are an advertiser’s dream. They are young, upmarket and with a high disposable income.”

It is understood that thelondonpaper will transfer distribution from other areas of the capital that are underperforming.

Around 90,000 people are employed in the Canary Wharf area and 650,000 people shop there each week.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here