Axa calls 18m media review

Axa, the French-owned insurance and investment company, is reviewing its 18m UK media planning and buying account. The business has been held by OMD UK since 2000.

Axa, the French-owned insurance and investment company, is reviewing its £18m UK media planning and buying account. The business has been held by OMD Connect†since 2000.

The review follows the appointment of UK marketing director Olivier Mariee in August last year. She joined from the company’s Paris office.

Axa says it is looking at its media agency arrangements as part of a new business strategy being introduced by chief executive Nicolas Moreau. It will see the focus shift away from independent financial advisers (IFA) to a direct relationship with customers.

The creative account, which is handled by Grey Australia, is not affected by the review. The agency was appointed to handle the UK account in 2005 and was already the incumbent on the Australian business. OMD Connect is a joint venture between WWAV and OMD UK.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here