National Express Group, the transport company, has appointed Clemmow Hornby Inge to its advertising roster to help develop a national brand strategy encompassing coaches, trains and buses. The business is worth an estimated £7m
Hooper Galton, which handles advertising business for National Express coaches, will not be affected by the decision and will continue to work on the company’s creative account.
National Express advertising manager Joby Russell said: “We are now working with CHI on our National Express Group brand strategy – trains, buses and coaches – to best leverage the equity within the coach brand, but the day-to-day campaign development for the coach business sits very firmly with our incumbent, Hooper Galton.”
Earlier this year, National Express Group hired the Media Planning Group to handle its £7m media planning and buying account following a three-way contest between MPG, MediaCom and Initiative.
National Express Group is a transport provider delivering services in the UK, North America and Spain. It serves more than 1 billion passengers a year worldwide on its bus, train, light rail and express coach operations.
The National Express coach network spans the UK and mainland Europe. It also runs intercity, commuter and rural passenger train services and urban bus services in Birmingham and the West Midlands.