Government set to launch interactive TV job service

Job%20Centre%20Screen%20shotThe Department for Work and Pensions (DWP) is launching an interactive TV service that will allow the unemployed to search for jobs from home.

The initiative is part of a strategy to promote Jobcentre Plus (JCP) as a professional and modern service. Last year the DUP appointed Mediaedge:cia to a strategy brief to improve perceptions of the employment service (MW June 15, 2006).

The service is a partnership between JCP and Looking Local, the government digital TV portal,which gives all viewers access to a real-time, national job search engine. All 400,000 jobs advertised by Jobcentres in the UK will be available to view.

Results can be refined by location and whether posts are temporary or permanent. It is not thought users will be able to apply through their remote controls at present.

Employment minister Jim Murphy says the service will enable job seekers an extra channel to view jobs including 800 JCP offices, by phone and online. He says more homes have access to digital TV, at over 70%, than broadband.

DUP is thought to be the first government department to make use of Looking Local, although several local councils have launched services.

Last year, Wrexham County Borough Council launched an interactive TV service with Looking Local, which allows residents to renew their library books and complain about council services via their remote controls (MW November 2, 2006).

Looking Local was formed by the council and government technology body DigiTV.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here