Lonely Planet sets up online channel for travellers’ videos

lonelyplanetLonely Planet, the travel information company, is launching a new online channel to show the best travel videos around the world, this week.

The site, lonelyplanet.tv, will operate as a platform for travellers to upload and watch their own and fellow adventurers’ travel videos. Users will be allowed to rate each video and create play lists, as well as friend groups.

The company plans to license the best videos uploaded on the site and pay a fee for their use and commission new talent.

Lonelyplanet.tv features six channels, each focused on a specific travel theme to ease navigation for users. The three-to-five-minute videos can be uploaded from a computer, mobile or by live capture from a webcam.

The website provides Lonely Planet viewers with a participatory environment, including blogging, video-sharing, forums and geological information. Lonely Planet will moderate the site to ensure quality, and has initiated the launch with a selection of 75 videos relayed on the site.

Lonely Planet’s travel information manager Tom Hall says: "Lonely Planet has been a pioneer in both the web and TV, so lonelyplanet.tv is a brilliant opportunity for us to combine the two. Sites like YouTube have led the way for usergenerated videos, but we didn’t want the audience to have all the fun. We’re getting stuck in too and producing original videos specially for the site."

Lonely Planet is using the digital media hosting platform Reality Digital Opus to launch the website.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here