Mr T bolsters Snickers manly image

Masterfoods is positioning its Snickers chocolate bar as a tough and manly snack in a 3.5m campaign aimed at growing sales among men. The campaign will break on April 22.

>

Masterfoods is positioning its Snickers chocolate bar as a “tough and manly” snack in a £3.5m campaign aimed at growing sales among men. The campaign will break on April 22.

The tongue-in-cheek advert, which is aimed at 16 to 44-year-old men, stars Mr T driving a tank before reaching for a Snickers and urging men to “get some nuts”.

The campaign will run across TV and on-pack and will also support its new male credentials with a partnership to support the launch of Die Hard 4, which will be released this summer.

The advert has been created by Abbot Mead Vickers.BBDO.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here