IPC relaunches Woman’s Own

IPC Connect is relaunching 75-year-old weekly magazine Woman’s Own and increasing its cover price from 78p to 85p. The new look magazine will be backed by a £2m marketing and advertising campaign.

The initiative follows disappointing sales of traditional weeklies in a market dominated by celebrity-led titles. Woman’s Own, which targets over 35 year olds, lost 12.9% of its circulation, down to 356,811 copies per week, according to the latest Audit Bureau of Circulations.

The new look magazine will go on sale on April 17 has been redesigned and will include an additional eight pages every issue. An exclusive eight-page sampler will be bound into copies of this week’s Woman’s Own and sister title, Chat.

The relaunch will be supported by a television campaign created by TCM Creative, with media planning and buying by MediaCom.

Publishing director Sandy Gale says: “Relaunching one of Britain’s most famous magazines is not something we’d do lightly, which is why we’ve spent so much time living and breathing our readers’ daily lives.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here