Ebay reviews 5.5m creative account out of DLKW

EBay has ended its relationship with its advertising agency Delaney Lund Knox Warren (DLKW), and has started a review of its £5.5m creative business.

DLKW has declined to repitch.

The internet auction business is already believed to have approached several unnamed agencies for the advertising account.

PHD, which handles buying and planning for eBay, will not be affected by the review.

DLKW was appointed as eBay’s first UK creative advertising agency in 2004.

The current campaign features the strapline: “Buy it. Sell it. Love it.” The campaign marked a change in strategy for eBay, which has previously used product and price-led direct response advertising.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here