Shangri-La hotel chain appoints Euro RSCG shop to global brief

Luxury leisure chain Shangri-La Hotels and Resorts has appointed Euro RSCG network agency BETC Luxe to its global creative account.

The Paris-based agency won the brief following a global pitch against a number of undisclosed agencies. It is not known if incumbent TBWA/Hong Kong was involved in the pitch process handled by Creative Brief.

BETC Luxe, the specialist luxury goods agency, has been tasked with creating a global brand campaign to run from September this year. Work will include TV and press advertising.

The Hong Kong-based hotel chain, founded in 1971, comprises 50 deluxe hotels and resorts in cities across Asia and the Middle East.

It is now looking to extend its brand globally. The chain also has a sister brand called Traders Hotels, which is aimed at business travellers.

The agency is part of the Euro RSCG Network. Its parent group BETC Euro RSCG has worked with brands including Evian, Peugeot and Air France.

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here