IMG, the sports, entertainment and media company, has acquired rival Quintus just days after it bought BSI Speedway. It is part of the company’s expansion plans that has seen it acquire CSI Sports, Tennis Week and Art + Commerce in recent months.
The Quintus portfolio of events includes the BlackRock Masters Tennis, the BlackRock Tour of Champions at the Royal Albert Hall and the Michelob ULTRA London Triathlon.
Ian Todd, president of IMG International, says the company will use its network of international offices to develop Quintus’ proprietary events around the world.
Under the terms of the sale Quintus chief executive Peter Worth, one of the company’s founders, will return to IMG. He joined the company in the 1970s and during the 11 years he worked there headed up their European sponsorship sales division.
All staff from Quintus and SBI, its sponsorship activation division, will transfer to IMG’s west London offices but the companies will continue to trade under their own names.