The National Youth Orchestra (NYO) is joining forces with Clear Channel Outdoor for a recruitment drive featuring posters of Sir Simon Rattle, the chief conductor of the Berlin Philharmonic.
Between April and June Clear Channel will supply several hundred bus shelter sites near schools and in other target areas. The campaign has been created free by M&C Saatchi. Until now, the NYO was limited to sending posters to schools and music colleges.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
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