Skills body picks Profero for digital push

The Learning and Skills Council (LSC) has appointed Profero as its retained digital agency to create a campaign to promote the importance of skills training in the UK.

It will work with Leo Burnett which was last month appointed by COI Communications to lead the project. Leo Burnett beat DDB London in a contest, which saw the agency partner with PR firm Hill & Knowlton against DDB London with Fishburn Hedges. The appointment follows pitches held last week by the COI on behalf of LSC, involving roster agencies.

Profero will work on an integrated campaign which will "embrace and amplify" the LSC’s campaigns. The new campaigns will encourage employers and "learners" to develop skills, training and qualifications.

It is part of the council’s vision to ensure the British workforce becomes globally competitive by 2010 in the face of the increasing economic dominance of emerging markets such as China.

The LSC appointment was made on behalf of the Department for Education and Skills, working with the Sector Skills Development Agency and partners.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here