Online video serial for Bebo users to launch has signed a deal with the team behind Lonelygirl15, the online video serial launched last summer, to launch a spin-off show, KateModern, about a teenage university student based in London… has signed a deal with the team behind Lonelygirl15 (left), the online video serial launched last summer, to launch a spin-off show, KateModern, about a teenage university student based in London.

Lonelygirl15 presents… KateModern will launch in July on Bebo and will have several episodes a week. It will offer Bebo users in the UK, Ireland, Australia and New Zealand will have first access to new installments, which will later be released on and other websites. Advertisers will be able to get involved with the new show by integrating their brands into the show’s plot.

Lonelygirl15 was launched as a “real” online video blog, which featured a 16-year-old girl talking about her life and teenage issues, on YouTube. It was outed as a fake last September but continues to air as a serial about Lonelygirl15, now known as Bree, and has a myserious plot about her family’s involvement in a religious cult. It encourages involvement and interaction with viewers.

KateModern will expand on the Lonelygirl storyline and will show her trying balance her social life with “dark forces”. The plot will incorporate puzzles and mystery that will be carried over into “real life” to allow viewers to participate in the storyline.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here