The Scotsman to replace women’s supplement

The Scotsman is launching a new female-focused supplement, in a bid to counter its faltering circulation. The move will see it axe Rise, its existing female supplement, just 12 months after it was launched.

Henry Faure Walker, general manager of The Scotsman Publications, says it decided to ditch Rise because it felt it needed to expand its female-led content and “give it a bigger, more prominent platform.”

SW, which will be launched tomorrow (April 17), will target advertisers across the beauty, fashion and retail industries.

The launch comes as the paper ramps up promotion of its full range of products including its online offering. The campaign claims the Scotsman’s combined audience is over 4m for the first time. But the latest Audit Bureau of Circulations (ABC) figures, however, reveal the paper suffered a year-on-year decline of over 10%, from 65,112 to 58,581.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here