Former Grazia publisher to head social shopping network

Dawn Bebe, the publisher behind the launch of EMAP’s successful weekly Grazia, has been appointed to be managing director of a shopping social network to be launched this summer.

The website is backed by a venture capitalist company Brightstation Ventures, which also owns 50% of blogging company Shiny Media.

Bebe left EMAP just before Christmas, before the radio-to-magazine group embarked on a huge cost-cutting exercise resulting in a spate of top-level redundancies.

About the new launch, Bebe says that the website is “for women who cannot get enough of shopping.”

The website will allow users access to a wide range of products and share style tips and ideas with the like-minded community. It will allow users to drag and drop items into their own style file and share knowledge and advice to other users who sign up to the social network.

Bebe, who started her career as a reporter on Just 17 and went on to be the launch editor of Big! and teen title Bliss. In 1998, she was made publishing director of New Woman and was subsequently promoted to managing director of EMAP Elan, which included More and New Woman.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here