Tequila leads Carbon Trusts digital roster

The Carbon Trust, the independent body set up by the Government to help cut carbon emissions, has appointed TequilaLondon as lead agency for its digital, and direct and relationship marketing accounts.

The agency has won the business after recently being appointed to the body’s digital and direct and relationship marketing rosters. The appointment follows a two-stage procurement process as part of a £50m review.

Tequila will be tasked with developing a digital strategy across a range of digital and online marketing channels as well as helping the trust develop a CRM strategy for existing customers.

Carbon Trust marketing chief Peter Hambly says: "The issue of climate change is top of the agenda for business and consumers today, which holds some exciting challenges and opportunities for the Carbon Trust and our delivery partners."