AmEx launches travel auction website

Credit card giant American Express is launching a travel auction website for cardholders as part of its “My Life, My Card” strategy. The Going Once website launch is being backed by an experiential campaign centred in London created by OgilvyOne.

The company is operating the site as a Dutch auction where the price continues to drop until a bid is placed. There will be nine different holiday packages available – one offered each day. The price will then drop every 20 minutes between 4.20pm and midnight. Destinations offered include Hong Kong, Antarctica and the Greek Islands.

Cardholders are also given the option of buying a choice of three fixed-priced packages each day.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here