Electrolux promotes UK, Ireland boss to major appliances chief

Roger%20TaylorElectrolux has promoted Roger Taylor, the vice-president and managing director of the UK and Ireland, to senior vice-president of sales for Electrolux Major Appliances.

Taylor, who has already taken up his new role, had been vice-president for nearly four-and-a-half years. His role has been assumed by finance director Peter Messetter on an interim basis, and the appliances manufacturer is seeking a permanent replacement.

UK brand and marketing director Andy Mackay says the UK and Ireland business is in "good shape". He adds: "We have many new innovations and important products being launched this year."

Electrolux has been increasing its focus on marketing over recent years. Last year, it doubled its marketing spend to £15m in a move that aimed to put marketing and communications at the heart of the company (MW February 16, 2006).

It has been focusing on three key brands: Electrolux, AEG and Zanussi, and has continued its strategy of co-branding products with the Electrolux parent brand, which has also received a majority of the marketing focus.

Last March, it launched a new strapline "Thinking of You" to highlight its focus on consumer insight during new product development. It reintroduced Zanussi’s iconic "Appliance of Science" strapline in a press campaign.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here