WPP branding agency Enterprise IG has appointed former HHCL partner Crispin Jameson to the new role of world chief strategy officer. Jameson will report to global chief executive Simon Bolton (pictured), who he previously worked with at JWT.
Jameson was previously chief executive of marketing consultancy Everystone, which is being integrated into Enterprise IG.
He has been tasked with leading Enterprise IG’s marketing and new business strategies and will work with accounts including Samsung and HSBC.
Four years ago he co-founded Marketing Capital, a marketing consulting group, which later merged with WPP’s Pfour to form Everystone.
He also co-founded the Chime-owned Heresy marketing communications agency and has worked at WCRS, Saatchi & Saatchi and HHCL.
Bolton, the former JWT chief executive, joined Enterprise IG in January last year. He replaced Dave Allen, who joined JWT as chief executive of WPP’s “Team Vodafone”.