Gallaher plans launch of B&H Black variant

Gallaher is understood to be plotting a variant launch of its Benson & Hedges (B&H) cigarette brand.

Benson%20%26%20HedgesGallaher is understood to be plotting a variant launch of its Benson & Hedges (B&H) cigarette brand.

B&H Black, which features a striking new pack design, is likely to sit alongside B&H Gold and B&H Silver variants rather than replace them. No further details are known about the positioning of the Black variant relative to other versions.

Nor is it known when the Black variant, already available in certain Eastern European markets, will be rolled out in the UK. Tobacco manufacturer Gallaher is thought to believe the packaging will stand out against rival brands.

The tobacco giant has applied for two trademarks for B&H Black. The packaging submitted alongside the registration is black, features the B&H logo and the word "black" in either gold or silver.

The plan follows a number of initiatives by Gallaher following the 2003 ban on tobacco advertising. It launched Silver in 2003 as a cheaper, less harsh variant of the gold masterbrand and is one of the fastest growing cigarette brands in the UK.

Last year Gallaher launched new packaging for Silver, the B&H Silver Slide packet, which holds 20 cigarettes and is opened via a side panel (MW June 8, 2006). It also features blank "message" panels on the inside slide and a revamped silver flash across the packagaing.

Another Gallaher initiative saw the introduction of 14-cigarette packs for its B&H and Camel brands, based on the idea that the average smoker gets through 14 sticks a day. The company has also launched line extensions such as Silk Cut Graphite and Camel Natural Flavour.

The sale of cigarettes in the UK, already in decline with 49 billion in 2006 against 51 billion in 2005, is expected to fall further with smoking bans in place in Scotland and Wales and to be enforced in England from July this year.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here