Where is this mythical lager that improves sexual success? The Diary has certainly yet to discover it.
According to the European Forum for Responsible Drinking (EFRD), 57 of the 109 alcohol ads that were non-compliant with industry guidelines failed to meet the sexual and/or social success guidelines (MW last week).
The latest beer to fall foul of this is Rubbel Sexy Lager from Belgium. Not only did Buckinghamshire Trading Standards complain about the lager’s name promoting sexual success, but the fact the bottles’ labels feature an image of a woman in a swimsuit that can be scratched off to reveal her naked body didn’t really help either. Consequently the Portman Group has banned Sexy Lager from being sold.
But as far as the Diary’s concerned the main issue has been missed here – what are the implications if the rumours that de-labelling a bottle denotes sexual frustration are true?