Plaid Cymru: BBC wrong to axe ads at rugby grounds

Plaid%20logoWelsh political party Plaid Cymru has lambasted the BBC for forcing its advertising boards to be taken down at rugby grounds.

Plaid says the BBC has no right to remove the ads as they are outdoors, and are therefore not broadcast sponsorship or advertising.

The party says BBC Wales ordered the ads, at four Welsh regional rugby team grounds, to be taken down in accordance with rules about party political advertising, ahead of May’s elections.

The BBC is believed to have told the clubs it could not air matches featuring the ads, which show an image of the Plaid logo.

A Plaid spokesman says: "The BBC must acknowledge that its actions have been out of order and have no grounding in any legislation or guidance."

Plaid has written to Mark Thompson, director-general of the BBC, and the BBC controller of Wales Menna Richards and says it will take further action or seek compensation if the matter is not resolved.

It adds that the Scottish National Party advertises on hoardings at Scottish football clubs, yet the BBC has not taken any action.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here