Team support, sponsorship deals, family – all is fair in love of sport

It seems that all sorts of allegiances are being stretched in the sporting world, with some, ok yes, quite tenuous, links to advertising.

Passengers "alighting" the tube at Vauxhall, the closest station to the Brit Oval where Surrey play their home cricket matches, are greeted by a large poster hawking membership to Middlesex cricket club. A tactic by a rival club not unlike phone operator 3’s guerrilla advertising around Dublin’s Croke Park before the O2 sponsored Six Nations Clash between Ireland and England in February – it used high-pressure hoses to clean 3 logos into the grub on the pavements.

But there is another potential split on the horizon with Liverpool FC’s UEFA Champions League semi-final against Chelsea on April 25 and leg two on May 1.

The scouse team will no doubt be relying on the skills of football’s own goal-getting extendible car aerial, Peter Crouch. However, Daddy Crouch, Bruce, co-founder and former managing director of ad agency Nitro, is a Chelsea season ticket holder. If you don’t know how big the dilemma facing Crouch Sr. is, ask a football fan then watch them screw up their face, wince and inhale audibly.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here