The Marketing Week / Bellwether Confidence Index

Confidence remains high but fails to maintain record levels

Confidence remains high but fails to maintain record levels

Marketers were less optimistic about the financial prospects of their companies during the first quarter of 2007, according to the Institute of Practitioners in Advertising (IPA) Bellwether Confidence Index.

The dip comes after marketers reported their highest levels of optimism for two years in the last quarter of 2006. According to the data, which is exclusive to Marketing Week, levels of optimism are still higher than in previous years with 42% of marketers saying there has been an improvement in their company’s financial pros-pects. It compares with 50.3% last quarter.

Marketers are also becoming more optimistic about the financial prospects of their industry with a record 23.6% believing things had improved compared to 22.3% last quarter. However, 23.6% of respondents also felt less optimistic about their industry.

The upbeat views of marketers is in line with the findings from the main Bellwether survey, which found that marketing spend rose at its fastest rate for three year during the first quarter of this year.

Table%3ABellwether%20Confidence%20Index%201

Financial prospects for your industry compared to three months ago

Table%3ABellwether%20Confidence%20Index%202

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here