New Balance appoints new chief executive

new balance

US sportswear company New Balance has appointed Robert DeMartini as its new chief executive. He replaces owner Jim Davis, who stepped down from the role earlier this week to become chairman.

Davis, who bought the company 35 years ago, says it was time to "introduce younger and more progressive management. His wife Anne Davis will remain vice-chairman of the company.

DeMartini joins New Balance from Tyson Foods, where he was group vice-president, says he plans to continue the company’s focus on domestic manufacturing and its commitement to serious runners.

At Gillette DeMartini ran the $2.2bn North American blades, razors and personal care operations as senior vice president before moving to run Tyson’s $6bn consumer products business.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here