Vodafone UK has appointed former AOL Europe president Karen Thomson to run its newly created broadband division. The mobile operator has also announced that Thomson, who left AOL late last year, will join its UK board.
The new division will be known as the online business unit and will be responsible for Vodafone’s broadband/fixed-line service Vodafone At Home. The service was launched at the start of the year, as first predicted in Marketing Week (August 31, 2006).
Vodafone’s UK chief executive Nick Read says: "The addition of the online business unit reflects the evolution of our business and the needs of our customers, coupled with a greater focus on our total communication offering under our Mobile Plus strategy."